Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers – Geoffrey A. Moore FREE

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says…

The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe by Tom Asacker (free ebook download)

The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe by Tom Asacker (free ebook epub/mobi)       The Business of Belief is Tom Asacker’s most compelling—and important—book yet. It will fundamentally change the way you think about your work and your life.…

Deep Economy: The Wealth of Communities and the Durable Future by Bill McKibben (free ebook)

Deep Economy: The Wealth of Communities and the Durable Future by Bill McKibben (free ebook PDF) In this powerful and provocative manifesto, Bill McKibben offers the biggest challenge in a generation to the prevailing view of our economy. Deep Economy makes the compelling case for moving beyond “growth” as the paramount economic ideal and pursuing prosperity in…

The Art Of Innovation – Lessons in Creativity from IDEO, America’s Leading Design Firm by Tom Kelley (free download epub/mobi)

The Art Of Innovation – Lessons in Creativity from IDEO, America’s Leading Design Firm by Tom Kelley free download   At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind…