Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers – Geoffrey A. Moore FREE

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry. Moore suggests remedies … Continue reading Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers – Geoffrey A. Moore FREE

Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur by Brad Feld

In Startup Life, Brad Feld–a Boulder, Colorado-based entrepreneur turned-venture capitalist–shares his own personal experiences with his wife Amy, offering a series of rich insights into successfully leading a balanced life as a human being who wants to play as hard as he works and who wants to be as fulfilled in life and in work. With this book, Feld distills his twenty years of experience in this … Continue reading Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur by Brad Feld

Why Nations Fail: The Origins of Power, Prosperity, and Poverty – Daron Acemoglu (free epub/mobi)

  Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine? Is it culture, the weather, geography? Perhaps ignorance of what the right policies are?     Why Nations Fail really answers this question. Wanna find out? Read it now!                                         … Continue reading Why Nations Fail: The Origins of Power, Prosperity, and Poverty – Daron Acemoglu (free epub/mobi)

The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe by Tom Asacker (free ebook download)

The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe by Tom Asacker (free ebook epub/mobi)       The Business of Belief is Tom Asacker’s most compelling—and important—book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in … Continue reading The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe by Tom Asacker (free ebook download)

Deep Economy: The Wealth of Communities and the Durable Future by Bill McKibben (free ebook)

Deep Economy: The Wealth of Communities and the Durable Future by Bill McKibben (free ebook PDF) In this powerful and provocative manifesto, Bill McKibben offers the biggest challenge in a generation to the prevailing view of our economy. Deep Economy makes the compelling case for moving beyond “growth” as the paramount economic ideal and pursuing prosperity in a more local direction, with regions producing more of their … Continue reading Deep Economy: The Wealth of Communities and the Durable Future by Bill McKibben (free ebook)

The Art Of Innovation – Lessons in Creativity from IDEO, America’s Leading Design Firm by Tom Kelley (free download epub/mobi)

The Art Of Innovation – Lessons in Creativity from IDEO, America’s Leading Design Firm by Tom Kelley free download   At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to … Continue reading The Art Of Innovation – Lessons in Creativity from IDEO, America’s Leading Design Firm by Tom Kelley (free download epub/mobi)